Our Hosts

We are privileged to be able to stage Vélo Birmingham & Midlands in six stunning West Midlands regions, including two major cities, and we are hugely grateful to our partners for supporting what will be a spectacular event for the region.

We want to encourage all riders to explore the best of what the region has to offer over the coming months – please click on the below links to find out more about this stunning part of the country.


Birmingham is one of the top cities in the world, attracting over 34million visitors a year.

Well connected and centrally located, Birmingham is the second largest city in the UK with one of the youngest, most diverse populations in the country. With more than one million residents, Birmingham is the largest of the British core cities. The City makes a significant contribution to the UK economy and has been voted the UK’s most entrepreneurial city outside of London.

Birmingham is a dynamic, creative, constantly evolving city and last year a record number of tourists visited to sample the metropolis’ authentic cultural offering, superb food and fantastic shopping. The City is surrounded by some of the most beautiful countryside in the UK and the region provides the perfect backdrop to the Vélo Birmingham & Midlands weekend.

Vélo Birmingham & Midlands is the flagship event of the Birmingham Cycle Revolution, an exciting Birmingham City Council initiative to inspire more people to cycle in and around the City, making Birmingham healthier, greener, safer and far less congested. The event is wholly funded by the event organisers and will help the Council raise awareness for its ambitions to get the City riding. In addition, a proportion of the revenue generated by Vélo Birmingham & Midlands goes directly towards helping the Council fund the Birmingham Cycle Revolution.

The volume of riders and their families staying overnight in Birmingham and spending locally on the event weekend drives genuine economic benefit for the City, and the weekend also provides a platform for national and local charities to raise millions of pounds for good causes.

Vélo Birmingham & Midlands is set to become one of Europe’s biggest sportives and cycling festivals and further boost the City’s growing reputation for hosting world class sporting events.


The borough of Solihull is on the south eastern edge of the West Midlands conurbation and has been voted as one of the best places to live in the UK. It is one of the most prosperous towns in the region and its motto ‘Urbs in Rure’ (‘Town in Country’) reflects the fact that almost 70 percent of the borough is designated as green belt.

Solihull enjoys great communication links with the M40, M42 and M6 all close by and an excellent network of railways plus Birmingham International airport. The borough is also home to the award winning Touchwood Shopping Centre, National Exhibition Centre, the Genting Arena and Resorts World.

Solihull is delighted to be welcoming Vélo Birmingham & Midlands to the borough on May 12. Home to thriving urban centres and idyllic rural villages, why not discover what else Solihull has to offer?
As a gateway to the rest of the Midlands, Solihull is the perfect place to base yourself. From rural retreats to cosmopolitan hotels – there is something for everyone.


Warwickshire is a county known for its leafy lanes, sleepy villages, and the bustle of its vibrant market towns. Warwickshire’s heritage stretches back for centuries as you would imagine – as you will find on a visit to Roman Alcester, the castles at Warwick and Kenilworth, Shakespeare’s Stratford, Northern Warwickshire’s links with George Eliot, or Rugby’s sporting history.


North Warwickshire:

With restful rolling Countryside within easy reach of the NEC, Coventry, Birmingham and Leicester, North Warwickshire is truly a hidden gem.

For the last 3 years North Warwickshire has established itself a cycle friendly borough and played host to a stage of the OVO Energy Women’s Tour and also welcoming the Men’s Tour.  Home to three picturesque market towns and beautiful surrounding villages it also provides the business base for companies such as Aldi, TNT, 3M and BMW.

The town of Atherstone is an ideal base from which to explore the delights of North Warwickshire and beyond; whether it’s a bracing walk around one of the three country parks or a trip to the Bosworth Battlefield Heritage Centre.

For more information on attractions to visit and places to stay, go to www.visitnorthernwarwickshire.com


Nuneaton and Bedworth:

Set in the beautiful Heart of England and with easy access by road, rail and the waterways, Nuneaton and Bedworth Borough is ideally situated as an excellent place to stay or a base to explore the surrounding area of Warwickshire and the City of Coventry.

Visitors to Nuneaton and Bedworth are always made welcome in these family friendly towns which provide wonderful variety and unexpected delights. Both are included in the Domesday Book and have a rich history. Nuneaton’s present shape was influenced by the Priory, which also brought a name change from Eaton to Nuneaton. Bedworth was originally a small farming community but, like Nuneaton, grew as coal, clay and granite were extracted for the industrial growth of the Midlands in the 18th and 19th centuries.

Famous for George Eliot (Mary Ann Evans), author of Middlemarch and Silas Marner, the Borough is firmly on the literary map. Nuneaton town centre is crammed with handsome Victorian architecture and renowned for its large, vibrant street market, which was established in 1247 by royal charter and is still going strong today. With a choice of many national and international high street chain stores alongside a host of original independent shops, Nuneaton is a bustling town with a lively atmosphere. The town also offers leafy green spaces for those seeking tranquillity, with the magnificent and historic Riversley Park right on hand – here you’ll find the Nuneaton Museum and Art Gallery, which is well worth a visit.

Bedworth has a lovely range of local shops, its own indoor market and some truly impressive architecture – the Nicholas Chamberlain Almshouses are simply stunning! Nearby is the splendid Miners’ Welfare Park which has an impressive array of facilities including a skate park, plus a special war memorial wall, affirming Bedworth’s dedication to remembrance as ‘the town that never forgets’. If you’re looking for entertainment, Bedworth Civic Hall offers a varied programme for different audiences and welcomes artists from all over the world.

For more information about Nuneaton and Bedworth Borough please go to www.visitnuneatonandbedworth.co.uk


Coventry is nestled in the heart of the UK surrounded by beautiful Warwickshire countryside, it remains one of England’s great cities and it is therefore fitting that it has been awarded the title of UK City of Culture in 2021.

It has inspiring and world-famous history, once being the home of the British Cycle Industry producing at one point the greatest output of bicycles in the world, this history can be viewed and enjoyed at Coventry Transport Museum.

With its rich medieval heritage, curious tales and diverse culture it is home to internationally renowned landmarks and legends, historic attractions, two world class award-winning universities and a multitude of exciting, family-friendly museums and galleries, Coventry offers something for all. As well as the City of Culture title it is also proud to be the European City of Sport in 2019 and a host City for the Commonwealth Games in 2022.

Situated just 20 minutes by train from Birmingham New Street, the city is an ideal place to take photos of riders as they weave through the streets of Coventry past some of its landmarks including Coventry Cathedral and the Herbert Art Gallery and Museum, enjoy the Food & Drink festival in Broadgate Square or a snack in the designated picnic spot for riders.


Dudley borough is the historical capital of the Black Country and has a rich industrial heritage which was once was at the heart of the industrial revolution. Today the borough is home to warm welcomes and close knit communities where people can stay happy and healthy in the great outdoors.

The four main towns of the Dudley borough include Brierley Hill, home to the Merry Hill Centre, Halesowen, home to the historic Leasowes Park, Stourbridge, home to the Glass Quarter and Dudley, home to the famous 11th century castle. Each town contributes to the wider patchwork of the borough, bringing different qualities from across the borough and making Dudley the unique place that it is.

You can expect to be surprised by a prestigious zoo, seemingly endless canal networks, world famous geological sites and a nationally famous industrial museum. Dudley also enjoys wonderful green spaces including more than 35 local parks and historically significant nature reserves as well as easy access to the South Staffordshire / Worcestershire green belt.


Sandwell is in the heart of the West Midlands and it’s a great place to live, work, shop and visit.

Go to the Discover Sandwell website to learn about living and working in Sandwell and what to see and do.

You’ll also find out about the borough’s rich industrial heritage, great visitor attractions and excellent transport links.

Sandwell’s six towns – Oldbury, Rowley Regis, Smethwick, Tipton, Wednesbury and West Bromwich – all have their own proud identity and heritage, and Sandwell is home to West Bromwich Albion FC.

You might not realise, but nearly a quarter of Sandwell is made up of green space – that’s more than 2,000 hectares – with 10 Green Flag awarded parks and green spaces. So, there’s plenty of cycling to be enjoyed!

Sandwell Valley Country Park is the jewel in the crown – 308 hectares of open countryside, two working farms, a huge playground, mountain bike trails and lots more.

Find out more about cycling in Sandwell, including cycle hire and activities at Sandwell Valley and cycling along the canal towpaths.

With historic buildings such as the 13th century Manor House in West Bromwich, state-of-the-art leisure centres across the borough and plans to build the aquatics centre for the 2022 Commonwealth Games in Smethwick, there is something for everyone.