Business 100

100 MILES, 100 TEAMS, £100,000 FOR CHARITY.


“The Business 100 proved to be a tremendous series of events for Schneider Electric; from the Training Ride, through the great Networking Event, to the incredible day itself! The Business 100 proved very good value for money and built some lasting customer experiences. I look forward to bringing back a bigger party to the events next year” – Richard Wright, Strategic Account Director, Schneider Electric

Vélo Birmingham & Midlands Business 100 provides the business community with an unrivalled VIP participation experience. The Business 100 allows companies in teams of four to unlock exclusive training and networking opportunities, boost employee engagement and provide the perfect platform for fundraising activities.

After the team’s amazing efforts in 2017, we are once again targeting £100,000 for charity. There’s no obligation to fundraise, but your team can ride for one of our Lead Charities or another charity of your choice.



Training Ride with Martin Johnson CBE (March 30, 2019)

England Rugby legend Martin Johnson CBE will host an exclusive training ride at Purity Brewing, Warwickshire – followed by a Q&A and some well-earned food and drink

VIP Event Day Experience (May 12, 2019)


Kick off the day in the exclusive starting wave led by Martin, ensuring you have plenty of time to return to the Event Village and relax in the Business 100 VIP area where a private sports massage and food and drink will be waiting for you. Riders also receive their Rider Pack in the post in advance of the event and complimentary parking on the day (one pass for every two team members)!



“Our customers loved the VIP experience and found the support on route from the local Birmingham people inspirational. I will be highly recommending the Business 100 to others.”

Harry Norman
Managing Director, OAL


“A fabulous day with great organisation and well organised and interesting build up events. The pre-and post-ride engagement and communication was helpful and easy to use.”

Ashley Hancox
Executive Director, CBRE


“We had a real mix of rider abilities but we all made it our goal to achieve 100 miles on the bike! Unforgettable experiences for both riders and DENSO Manufacturing UK Ltd. We have already enrolled onto next year’s challenge and we really can’t wait for it!”

Tsuguyoshi (Tom) Hidaka
Senior Manager, DENSO Manufacturing UK Ltd


“The Homeserve team were all made to be so welcome by Vélo Birmingham and Purity Brewery during the practice ride on Saturday. The organisation was first class, the domestique support riders were excellent, Martin Johnson was inspirational and the welcome pint and hog roast rounded off the ride perfectly.”

Paul Nourse
Head of CSR, Homeserve