Business 100

100 MILES, 100 TEAMS, £100,000 FOR CHARITY.


“The Business 100 proved to be a tremendous series of events for Schneider Electric; from the Training Ride, through the great Networking Event, to the incredible day itself! The Business 100 proved very good value for money and built some lasting customer experiences. I look forward to bringing back a bigger party to the events next year” – Richard Wright, Strategic Account Director, Schneider Electric

If you would like to express an interest in taking part in the 2019 event then please email:

Vélo Birmingham Business 100 provides the business community with an unrivalled VIP participation experience. The Business 100 allows our riders to unlock exclusive training and networking opportunities, boost employee engagement and provide the perfect platform for your fundraising activities.

In 2017, the Business 100 raised nearly £200,000 for good causes! Prizes for the Top Fundraisers included Martin Johnson CBE joining as the honorary 5th team member on the day and an all expenses-paid trip for four riders to take part in the 2018 Cape Argos, courtesy of Klein Constantia.

There’s no obligation to fundraise, but your team can ride for one of our Lead Charities or another charity of your choice.



Training Ride

Starting at Purity Brewing, a fantastic local brewery company based in Redditch, Martin Johnson CBE took our Business 100 riders on a stunning 29-mile ride around the Warwickshire countryside before returning for some well-earned food and beer. It was a roaring success and the perfect start to their Vélo Birmingham experience.

Drinks/Networking Evening

Hosted at Park Regis, this was the perfect excuse to have an evening off the saddle before the main event the following week. Special guests for the evening included former professional cyclist David Millar alongside David Walsh, the Sunday Times journalist and best-selling author of Seven Deadly Sins, the story of his 18-year pursuit of Lance Armstrong. The evening included some insightful cycling anecdotes as well as an engaging Q&A.

Event Day

All Business 100 riders began the day in an exclusive starting wave led by Martin Johnson CBE, giving them plenty of time to return to the Arena Birmingham and relax in the Business 100 VIP Area. Private sports massage, teas and coffees, juice and sandwiches were waiting for our riders upon arrival. Not forgetting those comfy sofas!



“Our customers loved the VIP experience and found the support on route from the local Birmingham people inspirational. I will be highly recommending the Business 100 to others.”

Harry Norman
Managing Director, OAL


“A fabulous day with great organisation and well organised and interesting build up events. The pre-and post-ride engagement and communication was helpful and easy to use.”

Ashley Hancox
Executive Director, CBRE


“We had a real mix of rider abilities but we all made it our goal to achieve 100 miles on the bike! Unforgettable experiences for both riders and DENSO Manufacturing UK Ltd. We have already enrolled onto next year’s challenge and we really can’t wait for it!”

Tsuguyoshi (Tom) Hidaka
Senior Manager, DENSO Manufacturing UK Ltd


“The Networking Evening was very enjoyable and great fun to listen to some wonderful stories from both David Millar and David Walsh. The location, timing, nibbles & drinks were ideal, as was the ability to pick up the registration pack.”

Alexander Garwood-Gowers
Contracts Manager, Speller Netcalfe


“The Homeserve team were all made to be so welcome by Vélo Birmingham and Purity Brewery during the practice ride on Saturday. The organisation was first class, the domestique support riders were excellent, Martin Johnson was inspirational and the welcome pint and hog roast rounded off the ride perfectly.”

Paul Nourse
Head of CSR, Homeserve